The annex is a marketing services business working with talent, management and labels to deliver tailor-made marketing strategy and bespoke product launches and campaigns. We offer a wide range of services, which include DSP strategy, project management, international exploitation and creative direction. Our commitment is to optimise the effectiveness of your campaign within agreed budgets and on-time. The Annex have worked with a diverse client list including Passenger, Sheppard, ChillinIt, Didirri, Kota Banks, Triple One, Adam Lambert, Illy, Genesis Owusu, Ok Moon, Violent Soho, Mia Rodriguez, and Lime Cordiale alongside labels UNIFIED, Mom + Pop, Good Soldier and TMRW Music, Sweat It Out and Central Station Records. We have run number 1 album campaigns for Illy, Sheppard, Violent Soho, Lime Cordiale and Top 10 Debuts for Adam Lambert, Passenger and Triple One.
Former GM for Warner Music, Mardi Caught carries a weight of global and domestic experience. She has previously held roles in the UK as International Marketing and Promotions Manager for EMI, Vice President of Talent and Music at MTV UK and General Manager of Columbia Music Sony UK (Ting Tings, Mark Ronson, Kings of Leon, Calvin Harris). During her time at MTV, Mardi served as a judge for the Mercury Music Prize and also the BBC Sound of 2006. She returned to Australia in 2009 to take up the GM role of Day One Entertainment at Sony Music Australia, before heading to Warner Music in 2011
Charlotte has over 10 years of experience in the music industry. She has a Bachelor of Entertainment Business, while studying she landed a fulltime job at APRA AMCOS, where she specialised in Writer Services, international royalties, membership events, sync clearance and member retention. She then moved onto UNIFIED Music Group where she ran the Sydney office and worked as part of the management team for Violent Soho, Illy, SAFIA, Amy Shark, Hellions, Nina Las Vegas and LOSER covering things like diary management, merchandise, creative strategy, travel and touring logistics, digital marketing, event management, copyright royalty management. She joins The Annex with a sound knowledge of Artist Management, digital marketing, copyright and royalties as well as creativity and passion for independent music.
Casey is a fresh face in the music industry, interning here at The Annex, learning most of what she knows from industry renowned Mardi Caught and the rest from her hands on experience as an artist, dabbling in songwriting, production, touring and performing. 2 years on, Casey is loving life as an Annex Employee. Her journey in this industry began and continues with a love for expression and an obsession with Music in all forms.