DSP Pitching

Utilising The Annex’s key relationships with all major DSPs to obtain results to align with each artist. Growing presence both on and offline.

Ad Buying

Digital marketing spends in market (and globally), managing budgets and overall strategy to obtain new audiences, and deeper fan engagement. We can also execute outdoor & radio, TV advertising.

Community Management

In collaboration with artist/management team, devising social media strategy and implementing cross-platform. Using data/analytics and trends to ensure content is optimised.

Audience Development

Increasing visibility of content on platforms by working on positioning, engagement, and analytics to understand who the audience is and how to reach them.

Marketing Strategy

Our team create a bespoke overall marketing strategy, taking into account current audience, trends, goals, and leading market innovation. D2C & e-commerce strategy for album campaigns.

Creative

Briefing and hiring external teams for content creation (music videos, artwork, short form etc.) Devising and driving any experiential marketing around release.

Analysis

Audience analysis, combining artist data, previous releases, current music market, and growth opportunities.

Content Strategy

Working closely with artist teams, The Annex can driving content strategy, considering all platforms to optimise engagement and build a unique voice alongside engaging content.